Our Fresh Guarantee

Steps We Take To Ensure Freshness

Quality Checks

Prior to being taken in, all our fresh produce is quality checked at our depot. Our Buyers are also involved in the checking process, providing feedback to our suppliers where necessary whilst our Shift Managers, Deputy Store Managers and Store Managers receive a comprehensive day’s training on Advanced Freshness. What’s more, our produce is checked for freshness at least every two hours.

Our citrus produce is frequently checked for juice content, our peaches, pears and apples are checked for pressure and our stone fruit, berries and melons are checked on a depot level for sweetness

Best Before Dates

We only use best before dates where it is legally required. This helps us to reduce food waste and keep stock on shelves for our customers that is still great in quality.

Green Leaders

Every Lidl store has what we call a ‘Green Leader'. Our Green Leaders are key members of our store team, and experts in freshness. They carry out numerous quality checks per day ensuring that areas such as fruits & vegetables and plants & flowers are always displaying the top-quality products that Lidl is known for, and that only the highest quality produce is available to our customers.

Green Leaders are easily recognisable in their green gilets, and they are ready to help with any questions our customers might have about the products they wish to buy.